The application of artificial intelligence to digital marketing

Artificial intelligence is already part of our daily routine, becoming a highly effective and productive “assistant”. This technology is not here to replace us, but to provide us with a wide variety of opportunities that we should not waste.

The uses of artificial intelligence are countless. Your choice will depend on the business objectives and the ability of each company to select or develop the type of AI that best meets the needs of its clients.

Taking into account that you already know what exactly Artificial Intelligence is, its varieties, and some of what awaits us in the future, I will now detail some practical applications of AI in the field of Digital Marketing.

In fact, many platforms have already incorporated this technology into their applications. Examples of this are Canva or Metricool, among others.

Let’s look at some examples of these applications:

1. Personalized user experience

Companies like Amazon recommend products based on purchasing behavior, generating a positive user experience and sometimes increasing expenses. Netflix does something similar by recommending series or movies based on previous choices. These types of Artificial Intelligence applications improve the customer experience and can increase profits.

For entrepreneurs or small businesses with a blog, they could show visitors only content that might interest them, based on demonstrated prior interests.

Likely, you have already experienced an improvement in the user experience thanks to Artificial Intelligence without realizing it.

2. Chatbots

These are robots that can simulate conversations with humans, which is why they are increasingly used in messaging applications such as corporate Facebook pages.

These tools work to resolve customer doubts, with constant evolution to resolve different situations, since they learn based on their behaviors.

One of the biggest benefits of these automation programs is that they are fully available to customers. 24/7 and store all recorded consumer data.

This saves a lot of resources when hiring staff. Additionally, they have the human qualities of warmth and empathy necessary for a positive experience.

3. Digital advertising

One of the areas of online marketing most affected by the introduction of artificial intelligence is advertising.

It is used to predict the type of audience that would be most interested in a specific advertisement. Making advertisements much more effective.

It is done by studying users. Your interests, preferences, habits, etc.

All this is to predict new behaviors, helping both advertisers and users.

4. Predictive analysis

Another of the most popular uses of artificial intelligence in digital marketing is the use of “Machine Learning” to predict behaviors.

This way, you will also have access to information as important as the ideal price for each potential client to convert at a given time.

It is based on qualifying leads based on criteria previously defined by the marketing and sales teams, offering different treatments to each segment and executing personalized actions, making the process more efficient.

Conclusion

Artificial Intelligence has already taken hold in the world of marketing, and we cannot imagine this industry without this technology.

It helps us sell more products, segment better, optimize advertising strategies and campaigns, design email marketing funnels, create content, analyze data, segment, and more.

Artificial intelligence is not only revolutionizing technology, it is also changing the way companies reach and connect with their customers.

This has become part of our daily life and will become the most efficient and productive “assistant”. This technology will not replace us but will provide us with a set of opportunities that we cannot miss.