SEO in Practice: Tips to Optimize Your Positioning

One of the biggest goals of companies that invest in digital marketing is to rank high in search engines. But in a field as tough and competitive as the Internet, making your website stand out among the millions of sites on the Internet can seem like an impossible task.

To optimize your results and ensure success, you need to invest in specific strategies.
SEO (Search Engine Optimization) helps your website appear in relevant searches and connects your content with users looking for products and services similar to those you offer.

However, you should know that SEO requires a lot of study to understand the terminology, develop strategies and apply practices to appear at the top of the Google results page.
Don’t worry.

Whether you are taking your first steps in the world of search engine positioning or want to review your knowledge, this SEO guide will advise you with everything you need to know on the subject to optimize your positioning.

What is SEO?

SEO is the acronym for Search Engine Optimization, which stands for “search engine optimization.”

It is a series of optimization techniques, disciplines and strategies implemented on the pages of a website or blog to improve its position in search engines. This marketing strategy is essential for your business to gain prominence, visibility in the digital world and therefore, more leads, clients and invoices for your career.

Therefore, the main objective of SEO is to increase organic traffic and ensure greater visibility of websites.

Below I present the tips so that you can optimize this positioning.

1. Choose the right URLs

Before launching your website, you will need to give it a web domain; This is the address that visitors will enter to find your website. Like a giant sign in the window, your domain name will be one of the first things visitors see on your site.

Additionally, your URL is the first place where Google learns about your site’s content and decides how to rank it.

The ideal domain name will include your business name and perhaps one or two related keywords.

The same goes for choosing the correct URL for all the pages on your site. Whether it’s a product, service, or blog page, make sure your URL reflects the content of the page, as well as the keywords you want to be found for on the Internet.

2. Appropriate headings

When search engines crawl your site, they will better understand your content if you use the correct text hierarchy. Each page on your website should have a title, subtitle, etc.

The most relevant part is the title, which you should set as H1 in whatever text editor you are using. Each page should have only one H1 and should describe its content. Write your title meticulously and don’t forget to include your main keywords.

After H1 in the heading hierarchy are H2, H3, etc. Which correspond to subtitles and subtopics.

The clearer the text structure, the easier it will be for search engines to understand the content of your website.

3. External links that impact

External links, also known as backlinks, are crucial. When they come from strong domains, they send a strong signal to Google that your content is worth ranking for.

Think of them as a vote of confidence in your website that Google will reward.

4. Pay main attention to keywords

Your website will not rank if you do not focus on keywords. Every SEO optimization you perform on a page, whether it’s your URL, H1, or meta description, should have one or more keywords to focus on.

And this is where keyword research tools come in handy. You can find free basic tools that show keyword trends over time.

Choosing the right keywords is important, not only for brand awareness and visibility, but also for brand positioning.

When choosing keywords, one of the first things to understand is the intent behind the term. When people search for a certain keyword, what does Google think they are searching for?

Choose the right keyword research tool; This will not only help you with your research, but will also improve your ability to analyze your competitors.

5. Track, with reports and improvements

Perhaps the best SEO advice we can give you is to remember that it is not a sprint but a marathon.

Successful SEO management is the result of months of hard work, constant content updates, optimization of internal and external links, and correction of technical errors.

Now, how do you know if all that effort is paying off?
You will need to track rankings and traffic as part of your SEO process.

To do this, become thoroughly familiar with web analytics tools such as Google Search Console, Google Analytics, Wix Analytics, and others.

These tools will help you see if you are ranking for your target keywords and how much traffic you are receiving.

You will also be able to monitor traffic drops; This drop in traffic can alert you that you need to optimize your page, update your content, or that the search intent for your keyword has changed.