What is email marketing and how to take advantage of it?

Email or email marketing is a tool to communicate with your leads and clients digitally by sending mass emails to your contact base. The purpose of these emails can vary, from communicating promotions to introducing new products or brands.

Email has proven to be an effective marketing tool in recent years. Given the acceleration of digital transformation and the volume of messages received throughout the day, email is often the medium most likely to capture consumer attention.

Although emails can be opened from multiple devices, they are a more personalized and less volatile type of message than banners, pop-ups, tweets, and other social media posts.

Advantages of email marketing

Email has become a popular marketing tool for businesses because it forces users to take action. Emails remain in your inbox until they are read, deleted, or archived.

Email marketing helps you build relationships with your audience while driving traffic to your blog, social media, or other places people want to visit.

You can also segment your emails and target users based on their demographics, so you’re only sending emails to the people you’re most interested in.

To make the most of these techniques, there are a wide variety of tools to facilitate this process. Among the best-known are Mailchimp, Brevo, Mdirector, Mailrelay, among others.