Content marketing

Content marketing is the art of preparing valuable content and distributing it to attract new potential customers (leads) and at the same time retaining existing customers, trying to get them to purchase new services/products.

Today, content marketing has become one of the most effective social media strategies in a small and medium-sized business. Its effectiveness will depend on the type of business, the achievement of objectives, and customization.

How do I start applying it?

1. Identify your audience

To create content for a specific audience, you need to have a clear idea of their priorities, problems, and interests.

2. Assign a correct format

The correct format corresponds to the stage of the sales cycle for which you are creating content. Another important consideration is what format will help you best demonstrate your value.

Your audience will judge your content based on its quality, and that’s what they should do. Identify the appropriate resources, internal or external, to create this work.

3. Determine your distribution

Will you be posting content to your website, emailing it, or printing it for an event?

Start with “where” your audience is likely to be and choose the right format.

4. Plan

Once you know who your target audience is and what the best format is for each stage of the sales cycle, create a short-term plan (3-6 months).
It’s easy to develop an overly ambitious content marketing plan.
However, the plan you design should have content elements that you can realistically achieve based on your budget and resources.
Track how long it takes you to create each piece of content so you can build that time into your schedule.